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Academic Journal

Tourist loyalty and intangible cultural heritage: the case of Popayán, Colombia

Subjects: PLS-SEM; Tourism; Mediation analysis

  • Source: González Santa Cruz, F., López-Guzmán, T., Pemberthy Gallo, L. S., & Rodríguez-Gutiérrez, P. (2020). Tourist loyalty and intangible cultural heritage: The case of Popayan,

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